15 October, 2008

Sean Kingston goes Bollywood on desihits.com

Desihits.com have joined forces with American pop sensation Sean Kingston to launch a global remix competition for his hit song ‘Beautiful Girls’.
Sean Kingston has given the smash, a desi flavour with new lyrics, hook and renamed it ‘Bollywood Girls’ name dropping Aishwarya Rai, Bipasha Basu, Malaika Arora Khan and Priyanka Chopra.
The track is now at the centre of a remix competition put together by desihits.com and launched yesterday.
Five of the world’s top desi producers DJ Suketu from Mumbai, UK based Tigerstyle, Nikhil Chinapa & DJ Nawed, also from Mumbai and Montreals The Bilz have been asked to produce and submit their own versions and remixes of ‘Bollywood Girls’ utilising the new lyrics which will be posted on the site.
The remixers will battle it out online, to gain the support and votes of a worldwide audience who will be able to stream and vote for their favorite remix. The winning remixer will be selected on 22 October 22 and if the winning track is commercially used, the winner will receive a cash prize and more importantly the bragging rights for being the one behind the remixed track. The winner will also have an opportunity to remix another song for Sean Kingston‘s forthcoming album.
"Never has there been a more economically viable time to enter India with its affinity for western culture and trends – fusion Bollywood is becoming an international phenomenon and we are defining the future of Desi pop culture by fusing the sounds from Hollywood to Bollywood," said Anjula Acharia-Bath, CEO of Desi Hits!
"Sean Kingston going Bollywood is a fun collaboration with Sony BMG and we are honored to work with such a talented R&B superstar who gets it."
Desi Hits! has also produced a hilarious video that will be released following the selection of the winner.
DesiHits.com off-the-wall talent –The Bollywood Bar Stewards’ –Benn Shaw & Ghetto Guru- will host Kingston in this never-before-seen footage of the star's true Bollywood and South Asian (Desi) experience.
Within this video Desi Hits! takes Sean Kingston on an entertaining crash course of Bollywood and Desi culture and embraces everything from the traditional food, cultural trends, fashion, and of course his favorite topic the ‘beautiful ladies’ including Shilpa Shetty, Aishwarya Rai, Malaika Arora Khan, Bipasha Basu, Celina Jaitley and even new Hip Hop Bollywood babe Hard Kaur.
Finally, having been bowled over by all the Bollywood Beauties, he walks away with his own Bollywood beauty – a native New Yorker – Bunto, who is played by the stunning Melanie Kannokada.

1 comment:

Anonymous said...

hey that sound awesome..